Although local citations can help you rank in local search results, they are no longer a major ranking factor. However, they are still worth considering in order to promote your business. Cleared To take advantage of local citations, it is essential that you already have a Google My Business listing set up, claimed and optimised. In traditional organic SEO, links from a trusted relevant website are one of the main ranking factors Google uses. With regards to local SEO, text hyperlinks help rank Google Local Pack listings in the search results.